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  • Writer's pictureChesapeake Group

Evolution of User Interaction: A Deep Dive into Multi-experience Design


Multi-experience is a modern approach to digital interaction that seamlessly integrates diverse devices and platforms. It focuses on creating a unified user experience across mobile, web, wearables, AR, VR, and more. By accommodating various interaction modes and contexts, it enhances user engagement and satisfaction.

Multi-experience technology is a step ahead in the journey of complete digital transformation. As businesses are investing in state-of-the-art digital solutions to develop smooth experiences for their consumers, multi-experience may prove to be just the right catalyst for guaranteeing fruition. 

Shaping the Future of Digital Interactions:

At its core, multi-experience seeks to provide users with a seamless and consistent journey, irrespective of the device or platform they choose. Gartner predicts that by 2023, more than 25% of the mobile apps, progressive web apps and conversational apps at large enterprises will be built and/or run through a multi-experience development platform.

By accommodating various modes of interaction such as touch, voice, gestures, and more, it empowers users to navigate the digital landscape in ways that are most natural and convenient to them.

One of the cornerstones of multi-experience is contextual awareness. Applications designed with multi-experience in mind leverage real-time data, including location, time, and user behavior, to offer personalized and relevant interactions. This contextual richness enhances user engagement, making every interaction more meaningful and tailored to individual preferences.

As technology continues to advance, multi-experience embraces emerging technologies like augmented reality and virtual reality, offering new dimensions of engagement and interaction. With its focus on a holistic and user-centric approach, multi-experience paves the way for a future where digital interactions are boundaryless, intuitive, and tailored to individual preferences, ultimately shaping a more connected and enriched digital landscape.

Current market landscape:

The key players in multi-experience are the companies that develop and provide the technologies and platforms that enable businesses to create and deliver multi-experience applications. These companies include Salesforce, SAP, Outsystems, Oracle, Microsoft, and Google.

These companies offer a variety of solutions that can be used to create multi-experience applications, including multi-experience development platforms (MXDPs), low-code development platforms, no-code development platforms, augmented reality (AR) and virtual reality (VR) platforms, chatbot platforms and IoT platforms.

Domino’s pizza is investing in cutting-edge technologies to fulfill its mission of becoming the best pizza delivery company in the world. The multinational pizza restaurant chain is among the pioneers of multi-experience development. Domino’s AnyWare allows users to order pizza on their devices. Customers can order their choice of pizza via Google Home, Amazon Alexa, Slack, Facebook messenger, Zero click, etc.

The growth of the multi-experience market is being driven by a number of factors including the increasing adoption of mobile devices and other new technologies, the growing demand for personalized and immersive experiences, the need to improve customer engagement and retention and the rise of the Internet of Things (IoT).


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