Interpublic Group acquired RafterOne
On 3 October 2022, Interpublic Group announced that it had acquired RafterOne, a Portsmouth, NH-based global provider of multi-cloud commerce solutions on the Salesforce platform.
Terms of the deal were not disclosed.
About Interpublic Group:
Interpublic Group (IPG), a leading global agency network, is a provider of values-based, data-fueled, and creativity-driven marketing solutions.
The company houses some of the world’s best-known and most innovative communications specialists including Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative, IPG Health, Jack Morton, Kinesso, MAGNA, Matterkind, McCann, Mediahub, Momentum, MRM, MullenLowe Group, Octagon, et al.
IPG is an S&P 500 company and clocked a net revenue of $9.1bn billion in 2021.
Founded in 1994, RafterOne (formerly PixelMEDIA) is a Salesforce consultancy. It provides scaled Salesforce solutions that connect brands with customers through end-to-end commerce experiences.
A Salesforce Summit partner, its clientele includes some of the world’s leading B2B and B2C brands including Skechers, KIND Snacks, The Company Store and Trane.
The company has over 500 employees.
In December 2020, it had raised growth equity from BV Investment Partners.
It is headquartered in Portsmouth, NH.
Rationale of the transaction:
The acquisition enhances IPG’s Salesforce capabilities and immediately expands the company’s market opportunity. According to Euromonitor, e-commerce will grow from $3.3 trillion today to $5.4 trillion in 2026 and enterprise marketing suites like Salesforce, which form the foundation of marketing technology stacks, play a key role in helping marketers discover actionable customer insights and align marketing programs with commerce.
RafterOne augments IPG’s roster of best-in-class agency brands and will join MRM, IPG’s digital-first customer experience and commerce agency.
The combined offering will provide Salesforce solutions across IPG’s network and enable RafterOne to team up with the world’s top marketers to drive growth and scale through connected commerce.
The Chesapeake Group was not an advisor in this transaction.