Overview:
On 6 January 2020, Perficient announced the acquisition of MedTouch, an award-winning, digital healthcare marketing and technology consulting firm with an annual revenue of $13m.
The acquisition is expected to be accretive to Perficient’s adjusted earnings per share immediately. Terms of the deal were not disclosed.
About Perficient:
Founded in 1997, Perficient is an end-to-end digital transformation consulting company serving Global 2000 and other large enterprise customers throughout North America across industries. It has partnerships with Adobe, IBM, Microsoft, Oracle, Pivotal, Salesforce, and Sitecore.
It has over 3,000 employees across offices in North America and offshore locations in India and China.
It is headquartered in St. Louis, MO.
About MedTouch:
Founded in 2004, MedTouch is a digital marketing and technology consultancy. It offers design, development, and measurement of digital marketing programs in the healthcare industry. It has partnerships with Google, Salesforce (Marketing Cloud), Sitecore and Acquia.
Its clients include Essentia Health, Henry Ford Health System, Hallmark Health Medical Associates (HHMA), University of Kansas Health System, Edward-Elmhurst Health, UT Southwestern Medical Centre and Banner Health.
The company employs over 50 professionals and has an annual revenue of $13m.
It headquartered in Somerville, MA.
Transaction Rationale:
The acquisition of MedTouch broadens and deepens Perficient’s healthcare consulting capabilities, bringing strategic digital marketing solutions and services focused on patient acquisition, customer experience, patient engagement and loyalty, and physician marketing and enhances its ability to help its healthcare clients provide their patients and customers with the right information and care where and when they need it most.
It also adds over 50 consulting, technology, sales and administrative professionals and brings a strong concentration of strategic client relationships with Fortune 1000 and leading healthcare institutions, creating significant opportunity for cross-selling synergies.
MedTouch stands to benefit from Perficient’s depth and breadth in digital and strategic consulting, coupled with its reputation for driving excellence in the healthcare domain.
The Chesapeake Group was not the advisor in this transaction.